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<\/a><\/p>\nOn the other hand, if you decide to run a Google Ads bidding for the keywords \u201chealth insurance broker\u201d, you may pay higher for the impressions when compared to social ads, but you are more than likely to get improved relevance because your ads would only be shown to people searching for the keywords that you are bidding for<\/a>.<\/p>\n In a nutshell, both social ads and pay per click are useful strategies for brand awareness. But the strategy to use depends on your campaign goal and how much you are willing to spend.<\/p>\n Having talked about PPC as an effective branding tool, the place of social media campaigns; especially Facebook brand awareness ads cannot be overlooked. If you are looking to get more people to view your brand story or products or services at the least cost possible, then, social media ads are the tools you should be looking at.<\/p>\n About one-third of the world\u2019s population spend a reasonable amount of their time of Facebook and its partner platforms \u2013 Whatsapp and Instagram, and the company has an advanced targeting option that allows you to narrow down targeting to what users\u2019 preferences.<\/p>\n If you want to take a bit further, run social media contests to increase interaction and engagement with your brand. Over time, your brand\u2019s name would be top on the minds of your ideal audience.<\/p>\n You will agree with me that videos are much more captivating than texts and static images. Moreover, it\u2019s easier to tell a brand story using videos. If you still doubt the power of video campaigns in brand awareness, ask the founders of Dropbox<\/a> and Dollar Shave Club.<\/p>\n If you want to inject authenticity and transparency into your branding, utilize video in demonstrating your product or service. It makes your content more relatable, increases engagement, and if you do it well, it leaves people desiring more content from you. Check out what Nivea is doing with Barber Shop Talk.<\/a><\/p>\n Whether you are utilizing Google Ads or social media campaigns, remarketing is one of the best things that has happened to digital marketing campaigns. The fact that you can go after those who had interacted with your content in any form is mind-blowing. You can also go with replacement of leadpages<\/a>.<\/p>\n So, whether your plan is to appear in the feeds of those who had viewed your social media posts or be present on any site they visit on the internet, retargeting campaigns will help you to be visible to your audience. Until they become loyal fans.<\/p>\n In fact, the retargeting strategy is so powerful that you can utilize it boos to sales and lead generation later on.<\/p>\n Nothing sells a brand like social proof and referral programs. If you run software as a service firm or your company operate in the services space, incentivized referral program will help you get the word out about your product at the least possible cost.<\/p>\n For instance, most digital marketing automation tools use referral programs where you get a discount or earn a certain percent of the subscription fee when someone (or some people) sign up through your referral link.<\/p>\n These have helped companies like Dropbox, Leadpages, and Clickfunnels to grow their subscriber base. It\u2019s a smart way of incentivizing other people to do the marketing for you.<\/p>\n This strategy isn\u2019t just awesome for brand awareness, it is an effective tactic for generating sales leads.<\/p>\n There are many digital marketing strategies that can be utilized for brand awareness. But if you are a startup looking to gain traction in real-time, these 5 will surely help you establish felt presence in your industry<\/p>\nSocial Media Brand Awareness Campaigns\/Social Contest<\/h2>\n
<\/a><\/p>\nVideo Marketing Techniques<\/h2>\n
<\/a><\/p>\nRetargeting Ads<\/h2>\n
Referral Program<\/h2>\n
\u00a0About the Author<\/strong><\/h2>\n