Visual content plays an important role to grab one\u2019s attention and keep your customers engaged until they decide to make a purchase. Using quality videos and photos on your website, whether in house or with the help of photo background removal services<\/a>, will improve the user experience and make you look professional. But before you use any photos or videos, check your website loading speed<\/a> to make sure they won\u2019t cause your web pages to load slowly.<\/p>\n\n\n\n 2. User-Generated Reviews<\/strong><\/strong><\/p>\n\n\n\n Keep in mind that most shoppers read reviews. In fact, some of them will only buy your products or services if your eCommerce website has positive reviews. However, even if you think that negative reviews are sale killers, they\u2019re quitethe opposite.<\/p>\n\n\n\n Sometimes, negative reviews can be positive because without such, consumers might think that negative comments are censored and the positive ones are fake. So, make sure to embrace both positive and negative for your eCommerce website.<\/p>\n\n\n\n If you run your store on Shopify, you can use a product reviews app for Shopify<\/a> and show the best ones automatically to improve sales and drive social proof.<\/p>\n\n\n\n 3. Multiple Payment Options<\/strong><\/p>\n\n\n\n The way you accept your customers\u2019 payments can make a difference in running a successful eCommerce business<\/a>. Enabling as many payment options as possible can encourage conversions and enhance your customers\u2019 experience.<\/p>\n\n\n\n Aside from the major credit cards, consider accepting other payment methods like PayPal. Display the icons of all the accepted payment methods on your eCommerce website, so shoppers would know in advance what they can use to purchase.<\/p>\n\n\n\n 4. Security Features<\/strong><\/strong><\/p>\n\n\n\n Websites regarding eCommerce are the usual target of cybercriminals. For this reason, you must ensure yoursite is equipped with security features to protect your business and customer information.<\/p>\n\n\n\n One of the must-have security features for your eCommerce website is aSecure Sockets Layer (SSL) certificate, which establishes secure connectivity between a website and a user. Having a link for your privacy policy page is also essential as it addresses your site\u2019s privacy policies. Plus, it promises that customer information isn\u2019t shared with third parties.<\/p>\n\n\n\n 5. Search Function<\/strong><\/strong><\/p>\n\n\n\n Another must-have feature for your eCommerce website this 2021 is an easy-to-use search bar. It might not make sense for some websites with few items, but it can be helpful for all shoppers to find products easily across various categories. Besides, most shoppers these days expect an eCommerce website to have this.<\/p>\n\n\n\n 6. Navigation Bar<\/strong><\/strong><\/p>\n\n\n\n It\u2019s this fundamental feature that plays a crucial role to help shoppers reach their goals on your eCommerce website easily. If your products are divided into several categories, a drop-down menu can be a great option. It enables all categories and subcategories to be reachable and visible at one click.<\/p>\n\n\n\n 7. Live Chat Feature<\/strong><\/strong><\/p>\n\n\n\n Another must-have feature you should consider for your eCommerce website is a live chat feature, which offers instant communication to help your customers with their inquiries or concerns.<\/p>\n\n\n\n Take note that the quality of customer service you provide plays an important role in growing your business. Instead of making the customers wait for answers, consider adding a live chat feature to your site.<\/p>\n\n\n\n 8. Easy Checkout Process<\/strong><\/strong><\/p>\n\n\n\n Many potential buyers abandon their online shopping carts due to complicated and lengthy checkout processes. It\u2019s necessary for eCommerce websites to create an easy process to provide more convenience to customers.<\/p>\n\n\n\n If you don\u2019t know how to get started in improving your checkout process, you can look for ideas or clues from other brands on how to shorten the procedure. Once you\u2019ve applied it with your eCommerce website design<\/a> seamlessly, you won\u2019t only be able to convert your potential customers effectively, but you\u2019ll also retain them over time.<\/p>\n\n\n\n 9. Frequently Asked Questions (FAQs)<\/strong><\/strong><\/p>\n\n\n\n Your eCommerce website\u2019s professional look and design won\u2019t matter if you won\u2019t prioritize creating a FAQs page. The reason behind it is that shoppers will always have a question regarding the shipping options available, how to purchase your product, and what popular items you\u2019re offering.<\/p>\n\n\n\n With an FAQ section, it\u2019ll help your customers get the answers they need while they\u2019re waiting for the response from your customer service or browsing your other products.<\/p>\n\n\n\n![\"\"](\"https:\/\/www.99techpost.com\/wp-content\/uploads\/2021\/07\/Features-Your-ECommerce-Website.jpg\")
<\/figure><\/div>\n\n\n\n