{"id":7440,"date":"2021-09-29T11:56:09","date_gmt":"2021-09-29T11:56:09","guid":{"rendered":"https:\/\/www.99techpost.com\/?p=7440"},"modified":"2021-09-29T11:56:11","modified_gmt":"2021-09-29T11:56:11","slug":"should-you-focus-on-facebook-likes","status":"publish","type":"post","link":"https:\/\/www.99techpost.com\/should-you-focus-on-facebook-likes\/","title":{"rendered":"Should You Focus on Facebook Likes?"},"content":{"rendered":"\n

I was once out on a business event invited by one of my friends. I was introduced to a friend who was a comic artist. He published his comics on his Facebook page. He needed exposure and went around asking everyone to like his page.<\/p>\n\n\n\n

I told him honestly: you\u2019re not going to get anywhere with that strategy. That\u2019s because it\u2019s not targeted. Even if I did like your page, I don\u2019t care about comics, hence my friends probably don\u2019t care about it.<\/p>\n\n\n\n

I\u2019ll never share your content, so won\u2019t my friends.<\/p>\n\n\n\n

This is why, getting your friends to like your page is a vanity metric.<\/p>\n\n\n\n

Just another day, I had a friend who told me he ran a paid likes campaign to get cheap likes. Yes, you can invite your whole friends list to get \u2018social proof\u2019. However, then again, when people click on your page, they don\u2019t see any form of engagement.<\/p>\n\n\n\n

Secondly, it is easy to purchase fake Facebook likes. You can analyze someone’s Facebook page likes here<\/a>. If someone\u2019s Facebook page barely gets commented on or likes, then you\u2019ll know that it\u2019s somewhat a fake page.<\/p>\n\n\n\n

Knowing Your Audience<\/strong><\/p>\n\n\n\n

It\u2019s common for entrepreneurs, real estate agents and financial planners to share their products and services on their Facebook wall, in an attempt to sell to their friends.<\/p>\n\n\n\n

Is this the right strategy to go about it?<\/p>\n\n\n\n

I personally refuse to spam on my Facebook wall. I don\u2019t care. I don\u2019t want my Facebook audience to be reading my blog. I don\u2019t want my friends to be reading about my SEO services. They don\u2019t really care anyway. In fact, I don\u2019t even want my friends to be my customers.<\/p>\n\n\n\n

You remember that Jack Ma quote? He said ‘when selling to close friends and family, no matter how much you’re selling to them, they will always feel you’re earning their money, no matter how cheap you sell to them, they still wouldn’t appreciate it.’<\/p>\n\n\n\n

This is why I got into search engine optimization c<\/a>onsulting<\/a> in the first place: so I didn\u2019t need to sell to friends.<\/p>\n\n\n\n

Whenever you share something on a platform, you gotta ask yourself: who is the audience behind that platform?<\/p>\n\n\n\n

Your friends on Facebook care about different things. They don\u2019t really care about SEO or digital marketing. In fact, mostly no one wants to like a page dishing boring SEO advice such as: on page SEO and link building<\/a>.<\/p>\n\n\n\n

Even if you shared my articles or my services on my Facebook page, what is the likelihood of acquiring a customer?<\/p>\n\n\n\n

When you come from an audience mindset, all these short term and popular marketing strategies go out of the window. You\u2019ll also stop worrying about pissing off all your friends by getting them to like your Facebook page.<\/p>\n\n\n\n

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Real Metrics Versus Vanity Facebook Metrics<\/strong><\/p>\n\n\n\n

Stop paying attention to vanity metrics and start paying attention to what matters. Things that drive the bottom-line revenue in your business.<\/p>\n\n\n\n